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Tiffaney McClendon, CEC
Integrity & Impact in Leadership

Professional Profile
I am an impactful leader with 18+ years of progressive leadership across various industries and specializations, including education, revenue operations, engagement systems, and inclusive culture strategy within mission-driven institutions. I currently serve in dual capacity as the Director of Learning & Engagement at Birmingham Zoo and the Founder & CEO of R.I.S.E. Leadership, bridging institutional leadership with entrepreneurial advisory and executive coaching practice. I am also a national faculty member and industry speaker for the Association of Zoos & Aquariums, recognized for advancing leadership development, IDEA systems integration, and organizational culture transformation.

Areas of Expertise
Strategic Leadership
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Organizational Strategy & Culture Development
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Inclusive Culture & IDEA Systems Integration
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Learning Systems Architecture
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Leadership Pipeline & Talent Development
Executive Influence & Industry Engagment
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Executive Coaching & Advisory Services
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Public Speaking & Industry Facilitation
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Assessment Interpretation (DISC, 360)
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Board & Committee Leadership
Operational & Financial Leadership
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Multi-Program Budget Oversight (~$575K annual operating budget)
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Revenue-Aligned Program Design
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Cross-Functional Team Leadership (4 managers; 12-person departmental team)
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Performance Systems & Accountability Structures​​
Birmingham Zoo
Director of Learning & Engagement | 2024 - Present
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Provide strategic oversight for institutional learning systems, volunteer engagement infrastructure, and IDEA strategy integration within a public-serving institution exceeding 500,000 annual visitors.
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Lead revenue-generating and mission-aligned educational initiatives serving 5,000+ participants annually across on-site and community-based programs.
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Direct ~$575K annual departmental budget with responsibility for forecasting, expense management, and alignment with institutional revenue and expense targets.
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Lead four direct-report managers overseeing a 12-person departmental team across education, interpretation, volunteer management, and inclusion functions.
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Serve as strategic partner to executive leadership in strengthening institutional culture, engagement systems, and professional development architecture.
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Advance institutional inclusion strategy through committee leadership, training design, and policy influence.
Promoted through four progressive leadership roles reflecting expanded scope across revenue operations, member engagement, and institutional inclusion strategy.
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Staff Learning & Inclusion Manager (2023–2024)
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Guest Services Programs Manager (2021–2023)
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Membership & Group Sales Manager (2018–2021)
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Membership & Group Sales Supervisor (2016–2018)
Senior Leadership Experience
Entrepreneurial & Consulting Leadership
R.I.S.E. Leadership
Founder & CEO | 2025 - Present
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Lead executive coaching and leadership mentoring engagements serving leaders across nonprofit, conservation, and corporate sectors.
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Design and facilitate customized leadership development programs and individualized growth strategies for emerging and advancing leaders.
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Advise organizations on leadership infrastructure, culture strategy, and capacity development.
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Advise organizations on digital presence strategy, designing and launching mission-aligned websites that strengthen visibility, credibility, and stakeholder engagement.
Leadby
Strategic Advisor, Leadership Development | 2024 - Present
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Design and deliver leadership development programming for the Aspiring Leaders Network.
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Deliver executive coaching informed by DISC and 360 assessment data to support participant growth and performance within contracted programs.
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Collaborate with program leadership to align curriculum, coaching, and assessment strategy with contracted organizational objectives.
Industry Teaching & Faculty Roles
Association of Zoos & Aquariums (AZA)
Instructor | 2024 - Present
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Facilitate week-long leadership programs serving professionals from AZA-accredited institutions worldwide.
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Develop and refine curriculum aligned with evolving leadership best practices and participant feedback.
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Facilitate interpretation and application of DISC and 360 assessments within cohort-based leadership development program.
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Guide participant capstone project development and implementation planning.
Board & Professional Service
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Board of Directors | Minorities in Aquarium & Zoo Science (MIAZS) | 2025–Present
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Chair, Professional Development Committee | Minorities in Aquarium & Zoo Science (MIAZS) | 2025–Present
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Member, Diversity Committee | Association of Zoos & Aquariums (AZA) | 2024–Present
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Chair, Inclusion, Diversity, Equity, & Accessibility Committee | Birmingham Zoo | 2024–Present

Certifications & Professional Development
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Associate Certified Coach (ACC), International Coaching Federation – Anticipated 2026
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Certified Executive Coach, Symbiosis Coaching, 2025
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Certified Diversity Professional, National Diversity Council, 2023
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DEI in the Workplace, University of South Florida, 2022
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MPACT Manager Training, Personnel Board of Jefferson County, 2021
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Employee Engagement, Disney Institute, 2021
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Quality Service, Disney Institute, 2021
2026
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AZA Conservation Education Committee Regional Conference, Moderator
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AZA Mid-Year Conference, Diversity Summit Planning Lead & Facilitator
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AZA Annual Conference, Moderator
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AZA Annual Conference, Panelist & Moderator
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Canopy Strategic Partners Community Conversations, Panelist
Selected Speaking & Industry Leadership
2025
2024
2023
2022
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